
Motorcycle Stability Control [MSC] is the motorcycle counterpart to Electronic Stability Control (ESC) on a car. Our philosophy is we try to bring all functions related to the riding dynamic into one electronic control unit (ECU). If you look back three years in the automotive industry, it was...
BMW announced sales of 108,872 motorcycles and scooters, shattering last year's company record for annual sales by 2.4%. Even more impressively, BMW reached that mark by the end of November and still has a whole month's worth of sales to pad its record. In 2012, BMW sold 106,358 motorcycles and...
BMW has once again used the Concorso d'Eleganza Villa d'Este to introduce a concept that likely points to a very similar production model in development. This time it is the BMW Concept Roadster (BMW previously used this venue to unveil the Concept Ninety). Again, it features that BMW trademark...
BMW is teaming up with comic book publisher Panini Verlags to create a graphic novel titled "Riders in the Storm." The book will be previewed at Comic Con Germany, June 25-26 alongside a specially designed G310R and is slated to begin publishing in October. The graphic novel will be written by...
BMW's motorcycle division has a new boss as Markus Schramm (left in the photo above) takes over from Stephan Schaller (right) as director of BMW Motorrad. Schaller left the company at the end of February to take on a new role as head of mechanical engineering firm Voith GmbH. Hubert Kühner, BMW...
Former BMW Italia WSBK Team Manager Now Head of Marketing At Ducati by staff Monday, February 02, 2015 This just in from Ducati: Andrea Buzzoni new DUCATI Sales and Marketing Director Cristiano Silei leaves Ducati to face a new professional challenge Claudio Domenicali "We thank Cristiano Silei...
BMW Motorrad has tallied the sales results for the first half of 2016, and the German manufacturer is on track for another record sales year. BMW says that over 80,000 motorcycles have been sold in the first six months of this year, which is itself a record for the marque. To be precise, 80,754...