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Ducati USA sales on downward trajectory

superbike

The sales figure of 2018 is both good and bad news for Ducati Motor Holding. The bad news is that the company sold 53,004 motorcycles last year which is a marginal drop by 5% as compared to the figure in 2017. This also brings to halt 8 years of consecutive positive growth shown by the company....

Published on February 4 2019, 15:02
Source: www.iamabiker.com
 
 

Don't call it a comeback, because even though the US motorcycle industry beat the Motorcycle Industry Council's projections last year, sales so far for 2013 are looking less than stellar in the first-half of the year. Down 5.2% from January to June, motorcycle sales were hit mostly by abysmal... 

After yesterday's news of BMW Motorrad's modest 1.3% sales drop for 2017, today we have another brand reporting its year sales: Ducati Motor Holding. Like BMW, Ducati's sales figures from last year didn't move the needle much, with the Italian brand showing only 0.7% gain over the previous sales... 

As expected from earlier sales reports, Ducati Motor Holding is posting a banner year for 2015. The Italian motorcycle maker says that it sold 54,800 bikes last year, a 9,683 unit (+22%) increase over the number of bikes sold in 2014. Helping break the 50,000 units barrier, the Ducati Scrambler... 

Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the "good" news is that Ducati is only down 5% for Q1 2013. Not exactly the start out of the gate that... 

Fancy yourself the new Ducati Panigale V4? It's going to cost you a pretty penny if you do, as pricing for the USA and Europe has been revealed, and the 215hp superbike is not going cheaply into that good night. As such, Ducati lists 2018 pricing for the Panigale V4 as €22,590 in Europe, with... 

The Ducati Multistrada has been getting a little buzz this week, as Ducati announced the Multi would be the first recipient of its new DVT engine with variable valve timing. The Multi has long been a favorite touring bike amongst the MO staff, so for this week's Church feature, we travel back to... 

Ducati is back in the World Superbike Championship, and today the Ducati Alstare team debuted its Ducati 1199 Panigale R race bike that Carlos Checa and Ayrton Badovini will campaign with this season. Heavily supported by Ducati Corse, it comes as no surprise then that the team's livery is in...