
Motorcycle marketing is on the cusp of eating itself. The Cosmic Orange Scrambler Sixty2—the company's new 400cc member of the family—I've been riding through Barcelona's damp and traffic-choked streets has Ducati's sans-serif logo dotted all over it, but the team that created the range assure...
Ducati is celebrating its best ever year with a record 54,800 motorcycles sold through 2015, a 22% increase over 2014. The U.S. remains Ducati's largest market, with sales up increasing by 14% compared to 2014. The Italian brand also declared significant sales increases across Europe including a...
Ducati Motor Holding CEO Claudio Domenicali had every reason to smile while announcing 2015 sales results. For the first time in its history, Ducati manufactured and sold in excess of 50,000 bikes, 54,800 to be precise. By achieving that result, Ducati bested the previous record from 2014 by a...
Motorcycle.com was lucky enough to be offered a sit-down interview with Ducati CEO Claudio Domenicali on the new V-4 and the future, during the Laguna Seca World Superbike weekend. It's fairly widely known that Domenicali is the real deal, a true enthusiast whose motorcycle expertise is matched...
April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati's previous best month ever by 800 units (April 2014 with 6,500 motorcycles). Why the sudden spurt in sales...
Like its sibling, the Street Scrambler, Triumph's 2019 Street Twin was announced earlier today with an 18% bump in peak horsepower (up to 65 HP), a new Brembo front brake and cartridge forks. According to Triumph, the 2019 model also gets "first-in-class technology" in the form of switchable...
Editor Score:85.0% Engine 18.5/20 Suspension/Handling 12.0/15 Transmission/Clutch 10/10 Brakes 9.0/10 Instruments/Controls 3.0/5 Ergonomics/Comfort 8.5/10 Appearance/Quality 8.0/10 Desirability 9.0/10 Value 7.0/10 Overall Score 85/100 For a company priding itself on racing and performance,...