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Harley-Davidson Sales Take Another Drop – Q2 Down 3.6%

The American motorcycle industry continues to soften, as Harley-Davidson has reported its Q2 2018 sales were down 6.4% in the United States. That loss translated into a noticeable drop in Harley-Davidson's total sales, which were down 3.6% for Q2, though it should be noted that international...

Published on July 25 2018, 11:27
Source: www.asphaltandrubber.com
 

As motorcycle manufacturers report their 2016 numbers, we see the continued trend that last year was a tough year for OEMs in the USA. Harley-Davidson reports that its sales dropped 1.6% overall (262,221 units) in 2016, but that number doesn't paint the full picture for the Bar & Shield brand.... 

Harley-Davidson reported a 10% drop in motorcycle sales revenue over the second quarter of 2015 while worldwide unit sales volume dipped by 1.4%. Overall, Harley-Davidson made a net profit of $299.8 million in the second quarter compared to $354.1 million last year. According to the company's... 

Harley-Davidson released its second quarter sales results today, showing the Bar & Shield brand taking a dip in sales in Q2 2016. According to its report, Harley-Davidson sales are down 1.9% worldwide, a figure that is due mostly to the company's performance on its home turf in the USA, which... 

Harley-Davidson reported a net profit of $269.9 million over the first quarter of 2015. The first quarter results marked a slight improvement on the $265.9 million in net income reported in the same period last year. Revenue from motorcycle sales were down, however, due to unfavorable currency... 

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year.... 

Harley-Davidson, the world's largest and most iconic manufacturer of heavyweight motorcycles, announced yesterday its fourth quarter and full-year results for 2017, which saw a steep 82% decrease in Q4 net income to just $8.3 million compared to $47.2 million the year before. In addition to that... 

Harley-Davidson reported a 7.2% decrease in net income over its first quarter of 2016 despite seeing an increase in worldwide motorcycle sales and revenue. This was a result of a 65% increase in its marketing budget and a $70 million investment in product development. Harley-Davidson still...