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Royal Enfield Opening North American Subsidiary

harley davidson royal enfield
Royal Enfield Opening North American Subsidiary

Royal Enfield is setting up shop in North America, opening its first wholly-owned direct distribution subsidiary outside of India. Royal Enfield North America will be based in Milwaukee, Wis., (home to another long-running motorcycle brand established in the early 1900s) and will handle business...

Published on August 18 2015, 21:58
Source: blog.motorcycle.com
 
 

Royal Enfield, the world's oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield's businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal... 

From a Royal Enfield press release: Royal Enfield announced today that qualified North American dealers will have the opportunity to secure wholesale financing terms through GE Capital beginning January 1, when the brand will take ownership of distribution. "Partnering with an industry leader... 

The sun never set on the British Empire, until, of course, it did. We must face the fact that the United States is no longer the gravitating force in the motorcycle industry. Is it India? Perhaps. Royal Enfield is the oldest motorcycle manufacturer on the planet. It is currently owned by the... 

This year's IMS kicked off in Long Beach, signaling the start of the consumer motorcycle show season in the United States. The three-day show was a mix of both excitement and disappointment. On one hand, the show was an opportunity to see many models for the first time in North America. On the...