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Benelli Makes a Return to the US Market

Benelli Makes a Return to the US Market

Absent now for more years than we can remember, the historic Italian brand of Benelli is returning to the United States. While it Is always the more brands the better, when it comes to consumer choices, this news is perhaps a mixed bag for motorcycle enthusiasts. SSR Motorsports will be the...

Published on August 13 2015, 15:33
Source: www.asphaltandrubber.com
 

Benelli piqued our interest when it said that a legend was returning, and now we know what machine the Italian brand was referring to: the Benelli Leoncino. A historic name for Benelli, the Leoncino (Italian for "lion cub") was the model that defined the Italian company after World War II. Like... 

Partnering with Crescent Racing, Yamaha will mount a serious factory WSB effort next year with the experienced former champion Sylvain Guintoli, and former British Superbike champ Alex Lowes. The last time Yamaha took its new R1 into WSB, it won the championship with Ben Spies aboard in 2009. We... 

For years, Benelli has lain dormant, at least in the US market. That changes with the Chinese owned, but Italian-run, firm releasing the first of many street bikes for American consumption. It kicks things off with the 2018 Benelli TnT 135 ($2,499). US importer, SSR Motorsports, hosted a quick... 

Benelli is very much the forgotten Italian marque in the motorcycle industry, with Ducati, MV Agusta, and Aprilia (in that order, perhaps) taking most of the attention when it comes to motorcycle that hail from a country shaped like a boot. The brand has made some fantastic modern models, like... 

Debuting today at the MV Agusta HQ in Varese, Italy, the MV Agusta Corse ParkinGO supersport team has unveiled its MV Agusta F3 race bike. The Italian company's formal return to the World Superbike paddock, MV Agusta Corse will begin its racing project in supersport, though a return to WSBK... 

As many of you will have spotted, this was in fact an April Fool's story. While discussions about the future of the World Superbike series are ongoing, there are no proposals at the current time to switch to naked bikes. The sales trend of the sport bike market segment is true, as are the... 

Following Valentino Rossi's shocking decision to part ways with his long-term crew chief Jeremy Burgess, there has been much speculation about Rossi's reason for the split. Mick Fialkowski spoke to the experienced Australian earlier this year at the Sachsenring, where Burgess shed some light on...