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New Owners For Erik Buell Racing
The Milwaukee Journal Sentinel reported today that Erik Buell Racing's assets have been sold at auction for $2.25 million, including machinery, tooling, motorcycle inventory, parts inventory, accounts receivable and intangible assets. Those intangibles include trademarks, motorcycles, parts,...
Published on August 7 2015, 19:34
Source: blog.motorcycle.com
Erik Buell Racing's release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company's EBR 1190RX...
Erik Buell Racing released another teaser image of its upcoming new production streetbike, revealing a new headlight design with twin LEDs. The teaser image (see the full image below) is thick with shadows so we can't see very much else beyond the front tire, part of an upside-down fork and a...
Erik Buell Racing resumed production today, with the first motorcycles from the East Troy, Wisconsin factory set to roll off the assembly line on March 17th. Owner Liquid Asset Partners is touting that the new company – EBR Motorcycles, LLC – has a new multi-year plan, as well as financial...
Erik Buell, we have missed thee. It has been almost a year since we last reported on the demise of Erik Buell Racing, but it has been over two years since we talked about the man himself. What has Buell been up to? Well, from the look of things, making a pivot into the electric motorcycle arena,...
Erik Buell Racing has ceased operations and filed for court protection from creditors as the company failed to secure enough funding to keep going. EBR, which formed in 2009 after Harley-Davidson shut down Buell Motorcycle Company, filed for the Chapter 128 process, an alternative to filing for...
Erik Buell Racing is continuing to expand its European presence by appearing at Motodays Fiera Roma, one of Europe's largest motorcycle trade shows. Held March 6-9 in Rome, Motodays will be an important event for EBR's plans to establish a European dealer network. EBR opened its first European...
The closing of Buell Motorcycle Company by parent company Harley-Davidson was a major blow to the company's namesake, Erik Buell. Many lesser men would have accepted defeat and moved on with their lives. Buell is not like most people. Instead, he had a different idea. Buell, who has been...