
The Wall Street Journalreported this morning that Hero MotoCorp. Ltd. of India has bought 49.2 percent of Erik Buell Racing LLC, for $25 million. Hero and EBR had already begun a collaboration last year, in which Hero gives EBR support (and sponsors EBR's AMA Superbike effort) in exchange for...
Erik Buell, once bitten after Harley-Davidsonacquired his company and then closed it down, isn't twice shy about accepting new capital to expand his business. This time, however, Buellis retaining majority ownership––just barely––of the company he founded, selling 49.2 percent of Erik Buell...
The receivership of Erik Buell Racing continues to go on, as the company's second round on the auction block ended with no fruitful resolution. It was hoped that Monday would see the announcement of a Erik Buell Racing's new owner, after the auction on Thursday seemed to show that a new bidder...
Erik Buell Racing has ceased operations and filed for court protection from creditors as the company failed to secure enough funding to keep going. EBR, which formed in 2009 after Harley-Davidson shut down Buell Motorcycle Company, filed for the Chapter 128 process, an alternative to filing for...
Don't believe everything you read on the internet today. Much like the spirit of its riders, Erik Buell Racing refuses to go quietly into that good night. After two failed receivership auctions, the brand has now been acquired for $2.05 million via a third auction held Wednesday, and seems set...
Buell Asset Buyer Cites Machine's Italian-Like Performance by staff Friday, January 15, 2016 Whatever was left of Erik Buell Racing after Hero extracted what they felt they owned was sold this week to Liquid Asset Partners for $2 million dollars. Liquid Asset Partners has some history with the...
Buell Assets Back On The Auction Block by staff Tuesday, November 17, 2015 The long saga of Erik Buell's foray into making motorcycles doesn't show any sign of letting up. The assets of Erik Buell Racing were auctioned off this past summer with many large companies said to be interested in...