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Hero MotoCorp to Acquire Consulting Assets of Erik Buell Racing

Hero MotoCorp to Acquire Consulting Assets of Erik Buell Racing

Hero MotoCorp has entered a settlement agreement to acquire certain consulting assets of Erik Buell Racing for $2.8 million. The settlement agreement, which is still subject to approval by the Circuit Court of Wisconsin and Hero MotoCorp's board of directors, isn't the full acquisition of EBR...

Published on July 29 2015, 13:44
Source: blog.motorcycle.com
 

The partnership between Hero MotoCorp and Erik Buell Racing came through early last year and soon enough we heard that they were working on a 250cc motorcycle with its R&D happening mostly at EBR's facility in the US. This motorcycle along with more of Hero MotoCorp's own motorcycles (developed... 

The Wall Street Journalreported this morning that Hero MotoCorp. Ltd. of India has bought 49.2 percent of Erik Buell Racing LLC, for $25 million. Hero and EBR had already begun a collaboration last year, in which Hero gives EBR support (and sponsors EBR's AMA Superbike effort) in exchange for... 

Erik Buell, once bitten after Harley-Davidsonacquired his company and then closed it down, isn't twice shy about accepting new capital to expand his business. This time, however, Buellis retaining majority ownership––just barely––of the company he founded, selling 49.2 percent of Erik Buell... 

The closing of Buell Motorcycle Company by parent company Harley-Davidson was a major blow to the company's namesake, Erik Buell. Many lesser men would have accepted defeat and moved on with their lives. Buell is not like most people. Instead, he had a different idea. Buell, who has been... 

EBR Press Release: The EBR AMA Superbike team will return to Road America for the Superbike doubleheader here 5/31 through 6/2 at historic Elkhart Lake, WI racetrack. "This is our home track and a lot of our supporters will be on hand" say Erik Buell, team owner and CEO of Erik Buell Racing, a... 

Shocking news just in (thanks to the heads-up from reader Todd), as the Milwaukee Journal Sentinel posted a story describing the closing of Erik Buell Racing, and the "filing for court protection from creditors." The article states EBR is "closed for now" and offers the following statement from... 

Hero MotoCorp Ltd (HMCL) has filed paperwork with the Bombay Stock Exchange stating that its wholly-owned subsidiary, HMCL Americas, has entered into a settlement agreement with Erik Buell Racing, which sees the American arm of the Indian brand acquire "certain consulting project" from EBR for...