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Hero Acquires Unfinished R&D from Erik Buell Racing

Hero Acquires Unfinished R&D from Erik Buell Racing

Hero MotoCorp Ltd (HMCL) has filed paperwork with the Bombay Stock Exchange stating that its wholly-owned subsidiary, HMCL Americas, has entered into a settlement agreement with Erik Buell Racing, which sees the American arm of the Indian brand acquire "certain consulting project" from EBR for...

Published on July 29 2015, 09:35
Source: www.asphaltandrubber.com
 

Erik Buell Racing's release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company's EBR 1190RX... 

The Wall Street Journalreported this morning that Hero MotoCorp. Ltd. of India has bought 49.2 percent of Erik Buell Racing LLC, for $25 million. Hero and EBR had already begun a collaboration last year, in which Hero gives EBR support (and sponsors EBR's AMA Superbike effort) in exchange for... 

Erik Buell Racing released another teaser image of its upcoming new production streetbike, revealing a new headlight design with twin LEDs. The teaser image (see the full image below) is thick with shadows so we can't see very much else beyond the front tire, part of an upside-down fork and a... 

Social media and some assorted motorcycle news websites (first here, and now here) are feverishly reporting that Erik Buell Racing has been out-right acquired by Hero MotoCorp, during the company's receivership auction, thus confirming the wet-dream conspiracy theories of Buellistas around the... 

After shutting its doors, and putting the company into receivership, the legal process for Erik Buell Racing is moving right along, with a date now scheduled for the sale of the company's assets. Slotted to take place on July 21st, potential buyers will be able to bid on EBR's assets, in bulk.... 

Erik Buell Racing announced today that Hero MotoCorp will continue to sponsor the two teams fielded by EBR in the AMA Pro Racing American Superbike Series, including Team Hero (with returning rider Geoff May) and Team AMSOIL/Hero, with new rider Aaron Yates, a very experienced superbike racing... 

In a shock news that has emerged on the Milwaukee Journal Sentinel website, Erik Buell Racing has shut down and will soon be proceeding for a court mandated sale via bids as a last step to save the company and the associated investors. The news is shocking because it was not very long ago that...